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Women in the tech sphere have been making a mark since the time of Ada Lovelace, who is widely considered the world’s first computer programmer when computers did not even exist. A mathematician and writer, Ada’s notes in the mid-1800s on the Analytical Engine inspired Alan Turing to work on the first modern computer in the 1940s.

But it is only in this modern era that the idea of increasing women’s representation in technology-based processes is gaining ground. Some of the most prominent players in the tech industry are making gradual but consistent progress in narrowing the gender gap. According to industry estimates, the overall contribution of women in technical fields grew by 11.7% between 2019 and 2022. And female workforce representation as team leaders or business unit heads grew at an even faster rate of almost 20% in the same period.

The overall contribution of women in technical fields grew by 11.7% between 2019 and 2022

The report also suggests that several tech companies have announced intentions to improve gender diversity by increasing the number of women in technology and leadership ranks. For example, HP has pledged to reach its gender equality target of 50% for director level and other senior profiles by 2030. Intel also aims to double the number of women and thinly represented ethnic minorities in leadership roles by the same year.

When such technology enterprises give women opportunities to lead at work, they balance their corporate culture and accelerate progress in diversity, equity, and inclusion (DEI).

Influential women leaders in global companies

Looking across the vast tech landscape, we find many women shaping the industry with their expertise in science, technology, engineering, and mathematics (STEM) fields and pioneering approaches to work. From Dr Elizabeth Churchill who is the Director of User Experience at Google to Andrea Leszek, who is the EVP and Chief Operating Officer at Salesforce and Susan Wojcicki, CEO of YouTube, there are thousands of brilliant names to mention in this context.

Women in Tech at CriticalRiver

Certified as the Best Company for Diversity in 2021, CriticalRiver actively recruits women for jobs that require creative and technical skills. And our women employees have proven their tech expertise across multiple projects.

An example of how our techie women excel at creating valuable digital experiences was in their handling of a project for BITS Pilani and its non-profit organization BITSAA (BITS Pilani Alumni Association).

BITSAA needed a unified, automated system to manage the details of its alums, donors, and the donations made to the institution. The existing manual process was error-prone and made it difficult to keep the database up-to-date. CriticalRiver’s technically-adept women technocrats leveraged the Salesforce non-profit success pack (NPSP) to build an automated donor management system for BITS. It integrated the end-to-end fundraising activities and donor management process on a single, unified platform. The benefits included real-time updates, better information categorization, and robust data security.

The women who led this project successfully delivered a portal that simplified market segmentation for BITSAA, helping it retrieve relevant data and connect to donors when required. All internal and external stakeholders appreciated our team’s support.

Women in Tech as Our Clients

CriticalRiver also feels privileged to work for companies where women are active in technology-based domains. One of these clients was Cypress Semiconductors Corporation which had Ann Minooka as its VP for Marketing and Communications. She appreciated our expedited deployment of Pardot, a Salesforce SaaS tool used in targeted email campaigns, streamlined lead management, and marketing automation. She is currently serving as the CMO of Ampere, a California-based semiconductor manufacturer.

CriticalRiver is also proud to partner with Meghna Sharma, Director of GTM Applications at View Inc. A Salesforce consultant with 17 years of CRM experience, Sharma leads cross-functional teams to deliver customer-centric projects that align business goals with IT solutions. She is recognized for addressing complex problems at work and has always pushed her co-workers to deliver truly impactful outcomes. As a woman leader in tech space, Sharma has expertise in designing and deploying cloud solutions for sales, marketing, and support teams to achieve productivity and operational excellence. While she believes that digitally enabled organizations have taken measures to drive diversity & inclusion, industries can still do more to eliminate pay gaps and build leadership with women in tech roles.

The Takeaway: Building equitable workplaces in a digital-first world

Businesses across industries are pursuing digital transformation to improve customer experience, increase business productivity, agility, and revenue, reduce costs, and strengthen compliance. Hiring and retaining a talented workforce is the need of the hour. And as women continue to display their strengths in STEM domains and thrive in their chosen tech-rich careers, more companies must and are coming forward to support them in such journeys.

We are delighted to state that CriticalRiver is among them.

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