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At a time when the world is engulfed with the fear of the unknown, the uncertainty, and the chaos, enterprises are jostling to find the best technology partner to help them digitalize their operations and save their business.

Technology is available in the market for a price. But what is not available in the market for a price are Values, which translates to – Culture, Empathy, Ethics, Transparency, and Trust.

The emphasis, more often than not, is always laid on the technology deployment for digitalization, true, technology is indeed the core component, along with it there are few other priceless components that are binding for a successful digital transformation journey.

  1.  Culture that provides a congenial work environment to employees, replete with the freedom to discuss, debate, dissent, and work together as a team to deliver technology-powered solutions to customers. 

    This is what I call – Customer-Centric Culture

  2.  Leadership drives cultural change in an organization, and it has two-dimensional factor; 1. Emotionally connect, understand, empathize, and support employees, 2. Deliver technology excellence with transparency and trust to customers. This is what I call – Humanizing Business

  3. Adaptability is key to change, the ability to listen, understand, absorb, and adapt to rapidly changing times will play a crucial role in the new normal. Adapting to cope with turbulent times and flexibility in embracing change will open new avenues and opportunities. This is what I call – Change in digitally changing times

As usual, I end with a telling quote from the author of the bestseller – Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek, he said.

“Customers will never love a company until the employees love it first”

This quote speaks volumes on why culture is so sacred in an organization.

At CriticalRiver, we bring the culture centric approach and human touch to transform our customers digitally.

Stay safe, Stay health

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