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The Rise of Purpose-Led Business Transformation in 2025

For decades, global business models have focused on maximizing revenue and profits with little or no thought on the implications of their operations on people and the planet. There is widespread awareness that the once-dominant shareholder-centric paradigm is obsolete, and...

Reimagining Business Transformation with Generative AI

In recent years, Generative AI (GenAI) has moved from being a buzzword to a boardroom essential, reshaping business landscapes with tools embedded in routine workflows. Going beyond automation, GenAI has democratized AI, allowing non-tech users to solve complex problems, create...
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Blueprint for Business Transformation Success: CriticalRiver Insights

Organizations needing change the most are often the least capable of achieving it in the modern, dynamic business environment. This is not a structural paralysis but an inertia driven by years of subpar outcomes. Declining margins, skill gaps, resource constraints, and...
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The Role of Data Analytics in Digital Transformation: Insights from CriticalRiver

Cross-industry enterprises have been rolling out and upgrading their digitized processes for years. And yet, many continue to face hurdles in generating value from their technological changes, usually because they lack quality datasets. Poor data strategies can make digital...
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Integrating AI with Data Analytics for Enhanced Insights – CriticalRiver’s Vision

Artificial Intelligence (AI) alters custom applications by automating mundane tasks, streamlining operations, refining customer service, optimizing decision-making, and driving innovation. As AI becomes the key digital transformation technology for industries, it has also built...

All, Utilities

By CriticalRiver

Innovation In Utilities Industry

Customers have gotten sophisticated - technologically speaking and want.. nay.. DEMAND that their utility provider catches up. "Everything is on...

All, Salesforce

By CriticalRiver

SuiteSuccess for SuiteCommerce

A better Way to Do Ecommerce for all types of Industries, Businesses What is SuiteCommerce: NetSuite SuiteCommerce links every step of a...

All, CEO-Corner

By Anji Maram

CIO Marathon Conference

Our CEO Anji Maram attended the CIO marathon conference held at Silicon Valley Capital Hub, San Jose, California on Oct. 17, 2019. This is in...

All, Salesforce

By CriticalRiver

In Focus: Lightning

We feel it in our bones that this is year of Lightning, not that last year was any worse for this game changer. But the fact remains that Salesforce...

All, Salesforce

By CriticalRiver

Lightning Challenges

This week we are going to cover, why it's equally important to be careful with your move to Lightning and what are the various challenges to this...

All, Salesforce

By CriticalRiver

Salesforce Tech Update

While Salesforce Lightning is an entire component framework and platform for developing enterprise applications, most of the other component...

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    You can also email us directly at contact@criticalriver.com