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Reimagining CRM with AI-First Thinking: The Agentic Enterprise Advantage

Customers’ expectations are rising from personalizing products and services offered to proactively anticipating their needs. This is why in our hyper-digital world, organizations are not judged by how much data they store, but by how judiciously they leverage it to meet...
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The AI Shift in Enterprise Digital Transformation

As businesses integrate AI into their digitalization roadmaps, transformation matures from incremental upgrades to systematic change. Enterprises are rethinking how they can align technologies, talent, and strategies to automate repetitive work, learn from data, and personalize...
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Powering Scalable CX Through Enterprise Tech Services

In the modern business landscape, brand loyalty depends not just on what a business delivers, but also on how it provides that offering. As expectations get shaped by instant gratification and seamless digital interactions, Customer Experience (CX) is built by everything an...
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Enterprise Digital Transformation: The 2025 Competitive Edge

Advances in the digital playing field are at a new level in 2025 and will only get more dynamic. Today, small and medium enterprises (SMEs) can access the infrastructure, tools, and actionable insights once reserved for industry giants. Smoothly performing hardware,...
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Cloud-First Acceleration Through Digital Transformation

Every enterprise today understands the need for digital transformation (DX). That said, they also realise that reaching new milestones in this journey is not easy. Many initiatives start enthusiastically, only to slow down as siloed data, legacy systems, or rigid infrastructure...
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Salesforce

All, Salesforce

By CriticalRiver

In Focus: Lightning

We feel it in our bones that this is year of Lightning, not that last year was any worse for this game changer. But the fact remains that Salesforce...

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All, Salesforce

By CriticalRiver

Lightning Challenges

This week we are going to cover, why it's equally important to be careful with your move to Lightning and what are the various challenges to this...

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All, Salesforce

By CriticalRiver

Salesforce Tech Update

While Salesforce Lightning is an entire component framework and platform for developing enterprise applications, most of the other component...

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All, Salesforce

By CriticalRiver

Dreamforce, 2019, Cherished Moments

The annual Dreamforce event held from Nov. 19-22, 2019, at Moscone Center, San Francisco was an eventful, exciting experience and hugely successful...

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All, Cloud, Salesforce

By CriticalRiver

Multi-Cloud Management

Venkata Ramana holds a B.E and M.Sc. from BITS Pilani and MBA from Nanyang Technological University, Singapore. Venkat comes with over 15 years of...

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All, Digital Transformation, Salesforce

By CriticalRiver

Year 2020 – Technology Trends, COVID-19

Venkata Ramana holds a B.E and M.Sc. from BITS Pilani and MBA from Nanyang Technological University, Singapore. Venkat comes with over 15 years of...

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All, Salesforce

By CriticalRiver

Advantage Einstein

We cannot stress this fact enough, Data is the king now. Sure, customers are kings as well, but to give the customers a perfect experience, you need...

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