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Reimagining CRM with AI-First Thinking: The Agentic Enterprise Advantage

Customers’ expectations are rising from personalizing products and services offered to proactively anticipating their needs. This is why in our hyper-digital world, organizations are not judged by how much data they store, but by how judiciously they leverage it to meet...
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The AI Shift in Enterprise Digital Transformation

As businesses integrate AI into their digitalization roadmaps, transformation matures from incremental upgrades to systematic change. Enterprises are rethinking how they can align technologies, talent, and strategies to automate repetitive work, learn from data, and personalize...
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Powering Scalable CX Through Enterprise Tech Services

In the modern business landscape, brand loyalty depends not just on what a business delivers, but also on how it provides that offering. As expectations get shaped by instant gratification and seamless digital interactions, Customer Experience (CX) is built by everything an...
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Enterprise Digital Transformation: The 2025 Competitive Edge

Advances in the digital playing field are at a new level in 2025 and will only get more dynamic. Today, small and medium enterprises (SMEs) can access the infrastructure, tools, and actionable insights once reserved for industry giants. Smoothly performing hardware,...
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Cloud-First Acceleration Through Digital Transformation

Every enterprise today understands the need for digital transformation (DX). That said, they also realise that reaching new milestones in this journey is not easy. Many initiatives start enthusiastically, only to slow down as siloed data, legacy systems, or rigid infrastructure...

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Dinakar Makam

“Partnering with CriticalRiver, we transformed our Marketplace with new experience designs and a completely rebuilt front-end. Their expert, dedicated team made collaboration seamless and enjoyable throughout the process.”

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Rob Lee

“CriticalRiver helped us migrate from Desk.com to Salesforce Service Cloud. The customization enabled us to offer a personalized digital experience to our customers. Working with CriticalRiver, they respected my time and budget, and we had a great experience working with them. I recommend CriticalRiver; they treat you with respect and make sure the project is […]

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Ann Minooka

“CriticalRiver implemented Pardot in 6 weeks, which usually takes months to complete. This demonstrates CriticalRiver’s commitment to customers. I definitely would recommend CriticalRiver to any company that’s implementing the marketing cloud.”

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