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Enterprise Tech Services: Fueling 2025’s Digital Transformation

Digital transformation is not a choice or competitive advantage for a few forward-thinking enterprises. It is a fundamental reality that every organization must wake up to. Generative AI (GenAI) usage was democratized when ChatGPT was launched, and technologies have evolved...
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The Rise of Purpose-Led Business Transformation in 2025

For decades, global business models have focused on maximizing revenue and profits with little or no thought on the implications of their operations on people and the planet. There is widespread awareness that the once-dominant shareholder-centric paradigm is obsolete, and...

Reimagining Business Transformation with Generative AI

In recent years, Generative AI (GenAI) has moved from being a buzzword to a boardroom essential, reshaping business landscapes with tools embedded in routine workflows. Going beyond automation, GenAI has democratized AI, allowing non-tech users to solve complex problems, create...
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Blueprint for Business Transformation Success: CriticalRiver Insights

Organizations needing change the most are often the least capable of achieving it in the modern, dynamic business environment. This is not a structural paralysis but an inertia driven by years of subpar outcomes. Declining margins, skill gaps, resource constraints, and...
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The Role of Data Analytics in Digital Transformation: Insights from CriticalRiver

Cross-industry enterprises have been rolling out and upgrading their digitized processes for years. And yet, many continue to face hurdles in generating value from their technological changes, usually because they lack quality datasets. Poor data strategies can make digital...

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Chris Cook

“CriticalRiver is a technology partner that can deliver on its commitments. They have proved it by implementing the pardot marketing automation platform in 6 weeks and bought value to our business”

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Dinakar Makam

“Partnering with CriticalRiver, we transformed our Marketplace with new experience designs and a completely rebuilt front-end. Their expert, dedicated team made collaboration seamless and enjoyable throughout the process.”

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Chandresh Chhatpar

“CriticalRiver has been able to navigate key challenges and help us in these turbulent times. The collaboration has been very successful, and we hope to continue this partnership.”

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Bill VanderWall

“CriticalRiver has consistently delivered a high-quality offshore environment with significant contributions and clear communication over the years.”

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