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Reimagining CRM with AI-First Thinking: The Agentic Enterprise Advantage

Customers’ expectations are rising from personalizing products and services offered to proactively anticipating their needs. This is why in our hyper-digital world, organizations are not judged by how much data they store, but by how judiciously they leverage it to meet...
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The AI Shift in Enterprise Digital Transformation

As businesses integrate AI into their digitalization roadmaps, transformation matures from incremental upgrades to systematic change. Enterprises are rethinking how they can align technologies, talent, and strategies to automate repetitive work, learn from data, and personalize...
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Powering Scalable CX Through Enterprise Tech Services

In the modern business landscape, brand loyalty depends not just on what a business delivers, but also on how it provides that offering. As expectations get shaped by instant gratification and seamless digital interactions, Customer Experience (CX) is built by everything an...
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Enterprise Digital Transformation: The 2025 Competitive Edge

Advances in the digital playing field are at a new level in 2025 and will only get more dynamic. Today, small and medium enterprises (SMEs) can access the infrastructure, tools, and actionable insights once reserved for industry giants. Smoothly performing hardware,...
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Cloud-First Acceleration Through Digital Transformation

Every enterprise today understands the need for digital transformation (DX). That said, they also realise that reaching new milestones in this journey is not easy. Many initiatives start enthusiastically, only to slow down as siloed data, legacy systems, or rigid infrastructure...

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By Vanitha Katta

Yeshwant Nikte

CriticalRiver team played a key role in the implementation of Salesforce at Hetero for the API business. We appreciate their understanding of our complex business model and our expectations from Salesforce. The CR team has delivered a perfectly tailored solution for us. They developed a deep understanding of our multi-product, multi-geography commercial business, as well […]

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Vishnu Narra

“We partnered with CriticalRiver to achieve a unified solution by integrating multiple services and APIs into a single product. Working with them helped us achieve our goals and gain industry recognition. The commitment they bring to the partnership is exceptional.”

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Vice President

“By leveraging Pardot, we improved the effectiveness of our marketing campaigns and also track our success through measurable metrics such as percentage of sales funnels increase as a result of our marketing campaigns.”

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Latha Sridhar

“I would like to thank to CriticalRiver for their exceptional work in automating the entire Five9 website. This is a significant milestone, showcasing their expertise, dedication, and professionalism.”

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Rajesh

“I want to thank CriticalRiver for the SubSystems project. It has been a great team effort, and I’m proud of what we delivered. There are many more milestones to conquer.”

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Josh Klapow

“CriticalRiver excelled in gathering requirements, completing tasks, and communicating progress. Their data has already improved Keeper’s functionality and user experience. I highly recommend them for comprehensive data collection projects.”

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Alex

“I appreciate CriticalRiver’s vision and insights on their initiatives. We at Five9 are very pleased with their performance and excited to see the continued progress they will achieve!”

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Dinakar Makam

“Partnering with CriticalRiver, we transformed our Marketplace with new experience designs and a completely rebuilt front-end. Their expert, dedicated team made collaboration seamless and enjoyable throughout the process.”

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