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Enterprise Tech Services: Fueling 2025’s Digital Transformation

Digital transformation is not a choice or competitive advantage for a few forward-thinking enterprises. It is a fundamental reality that every organization must wake up to. Generative AI (GenAI) usage was democratized when ChatGPT was launched, and technologies have evolved...
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The Rise of Purpose-Led Business Transformation in 2025

For decades, global business models have focused on maximizing revenue and profits with little or no thought on the implications of their operations on people and the planet. There is widespread awareness that the once-dominant shareholder-centric paradigm is obsolete, and...

Reimagining Business Transformation with Generative AI

In recent years, Generative AI (GenAI) has moved from being a buzzword to a boardroom essential, reshaping business landscapes with tools embedded in routine workflows. Going beyond automation, GenAI has democratized AI, allowing non-tech users to solve complex problems, create...
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Blueprint for Business Transformation Success: CriticalRiver Insights

Organizations needing change the most are often the least capable of achieving it in the modern, dynamic business environment. This is not a structural paralysis but an inertia driven by years of subpar outcomes. Declining margins, skill gaps, resource constraints, and...
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The Role of Data Analytics in Digital Transformation: Insights from CriticalRiver

Cross-industry enterprises have been rolling out and upgrading their digitized processes for years. And yet, many continue to face hurdles in generating value from their technological changes, usually because they lack quality datasets. Poor data strategies can make digital...

Experience - Digital Commerce

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By CriticalRiver

Latha Sridhar

“I would like to thank to CriticalRiver for their exceptional work in automating the entire Five9 website. This is a significant milestone, showcasing their expertise, dedication, and professionalism.”

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By CriticalRiver

Rajesh

“I want to thank CriticalRiver for the SubSystems project. It has been a great team effort, and I’m proud of what we delivered. There are many more milestones to conquer.”

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Josh Klapow

“CriticalRiver excelled in gathering requirements, completing tasks, and communicating progress. Their data has already improved Keeper’s functionality and user experience. I highly recommend them for comprehensive data collection projects.”

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By CriticalRiver

Alex

“I appreciate CriticalRiver’s vision and insights on their initiatives. We at Five9 are very pleased with their performance and excited to see the continued progress they will achieve!”

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By CriticalRiver

Dinakar Makam

“Partnering with CriticalRiver, we transformed our Marketplace with new experience designs and a completely rebuilt front-end. Their expert, dedicated team made collaboration seamless and enjoyable throughout the process.”

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Salesforce Account Executive

“We call our relationship a partnership, and CriticalRiver has really embodied the meaning of that word. There is always a search for a win-win and the best outcomes for all parties involved. Beyond that important aspect of our relationship, CriticalRiver has consistently delivered projects on time and within budget, and the customers are delighted with […]

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Omar AlMheiri

“Letswork is engaged with CriticalRiver to provide mobility application development and managed services. CriticalRiver empowered us to streamline Processes and Reduce Costs for Improved Efficiency and Increased Productivity. They have expertise in many areas. The collaboration has been very successful, and we hope to continue this partnership with CriticalRiver.”

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