The E-commerce industry is gaining momentum as the key player within the global economy. It is multiplying in contrast with the traditional markets. More than ever, it is vital to develop a robust online marketing strategy for any business to increase their profit and stay relevant amongst all the competition.
Although there are various platforms offering software solutions for e-commerce, Salesforce Commerce Cloud is a distinguished one. Previously known as Demandware, Salesforce Commerce Cloud is a user-friendly platform that helps businesses grow their brand, convert customers efficiently, and explore hidden and unknown business opportunities. The article illustrates the many benefits of the solution.
Businesses that want to deliver an integrated, intuitive buying experience opt for Salesforce Commerce Cloud. It offers a seamless transition from one channel to the other. It supports every business across all the platforms and engagement phases. The platform is transforming how brands interact with the customers at all the stages of a customer’s buying journey.
The platform provides the seller with greater control for discovering through transactions, customer service, engagement, analytics, community development, and relationship building. The cloud-based platform that stimulates intelligent buying experiences for the customers runs across all channels like web, mobile, social, store, and much more.
The main features of Salesforce Commerce Cloud are:
- Product management
- Real-time reports and dashboards
- In-store extensions
- Customer and segment-specific pricing
- Multi-Site management
- Pre-built Integrations
- Catalog management
- Responsive mobile design
- Customer segmentation
- Campaigns management
- Customer catalog entitlements
- Comprehensive development platform
- Targeted promotion management
- Native targeting and A/B testing
- Marketing and merchandising tools
A Range of Benefits:
Salesforce Commerce Cloud includes state-of-the-art marketing tools. These tools are out of the box for most content creators, merchants, and brand marketers who efficiently improve and increase brand awareness, loyalty, and acceptability. The innovative tools help the businesses pitch the customers with the right product at the right time and place during their online buying journey, increasing the conversion rate.
Users can utilize the A/B testing to understand what is best for their target audience. Additionally, split testing can help businesses to identify, promote and launch the most effective campaigns.
Salesforce Einstein AI can help retailers increase the usage of artificial intelligence strategies and eliminate manual data analysis and third-party extensions. Also, it helps users save a vast amount of time, effort, money via its automating merchandising tasks and proves beneficial in generating predictions, offering insights, and boost sales, all in real-time.
It is flexible around SEO, and it has advanced search features, impressive visual merchandising capabilities, product recommendations through predictive intelligence, and many more.
It is the only cloud platform that lets retailers manage several storefronts from a single backend platform for different locations. Users can harness the features and manage multiple currencies, languages, processes and effortlessly manage product data sets for multiple stores.
Since Google has created mobile-first indexing, responsiveness, and page load speed as an essential ranking factor, Salesforce Commerce Cloud users can benefit from the mobile-friendly eCommerce stores and provide top shopping experiences to their mobile users.
The seamlessly run, Salesforces’ undivided support to all its merchants provides round the cloud customer service. It offers support for comprehensive issues and expert assistance 24/7.
Overall, Salesforce Commerce Cloud is a scalable and robust platform with many features and native capabilities that help businesses manage multiple stores, customer segmentation, merchandising, etc. It is the best-in-class platform that helps organizations who do not want to manage their infrastructure and provide their customers with extraordinary service.