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Enhancing Decision-Making through Data Analytics: CriticalRiver Solutions

Big data is reinventing strategic decisions across industries. With the help of structured data analysis, enterprises can now identify growth opportunities faster, accelerate innovation, differentiate their products or services, and manage risk and costs better. A well-known...
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Demystifying Salesforce RCA and RCB: A Modern Guide to Smarter Revenue Operations

If you're navigating the maze of CPQ, billing, and revenue recognition, you're probably hearing a lot about Salesforce Revenue Cloud Advanced (RCA) and Revenue Cloud Billing (RCB). But what exactly are these tools? How do they differ? And more importantly—why are they better...
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Transforming Financial Services with AI-ML Solutions – CriticalRiver’s Approach

Artificial Intelligence (AI) and its subsets are at the forefront of transforming financial services, enabling institutions to achieve greater operational efficiency and refine customer engagement strategies for measurable business success. With the integration of data...
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The AI-Powered Billing Revolution: From Static Invoices to Dynamic, Usage-Based Pricing

In the fast-paced utility domain, constant digital transformation is vital to staying agile and competitive. Legacy invoicing software systems designed for fixed cycles and manual entries are time-consuming and error-prone. The static bills they generate lack transparency and...
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Future Trends in Managed IT Services: A CriticalRiver Perspective

As organizations realize the value cloud platforms, data analytics, and automation provide for business success, they adopt professional IT services to harness the underlying benefits effectively. Experienced managed service providers (MSPs) help enterprises focus on their core...
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Digital Marketing

By CriticalRiver

The CX vs. UX Fallacy

When we talk about the weather and the climate, we usually misinterpret one for the other. Similarly, you’ve probably heard UX and CX and how...

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