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Demystifying Salesforce RCA and RCB: A Modern Guide to Smarter Revenue Operations

If you're navigating the maze of CPQ, billing, and revenue recognition, you're probably hearing a lot about Salesforce Revenue Cloud Advanced (RCA) and Revenue Cloud Billing (RCB). But what exactly are these tools? How do they differ? And more importantly—why are they better...
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Transforming Financial Services with AI-ML Solutions – CriticalRiver’s Approach

Artificial Intelligence (AI) and its subsets are at the forefront of transforming financial services, enabling institutions to achieve greater operational efficiency and refine customer engagement strategies for measurable business success. With the integration of data...
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The AI-Powered Billing Revolution: From Static Invoices to Dynamic, Usage-Based Pricing

In the fast-paced utility domain, constant digital transformation is vital to staying agile and competitive. Legacy invoicing software systems designed for fixed cycles and manual entries are time-consuming and error-prone. The static bills they generate lack transparency and...
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Future Trends in Managed IT Services: A CriticalRiver Perspective

As organizations realize the value cloud platforms, data analytics, and automation provide for business success, they adopt professional IT services to harness the underlying benefits effectively. Experienced managed service providers (MSPs) help enterprises focus on their core...
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The Role of Proactive Maintenance in Salesforce Managed Services: CriticalRiver’s Approach

The need for personalized customer journeys and connected and automated marketing, sales, and service processes has largely driven Salesforce adoption. Salesforce Managed Services offers a flexible, scalable, and cost-effective solution to combine data from different sources on...
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All, Utilities

By CriticalRiver

Innovation In Utilities Industry

Customers have gotten sophisticated - technologically speaking and want.. nay.. DEMAND that their utility provider catches up. "Everything is on...

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All, Salesforce

By CriticalRiver

SuiteSuccess for SuiteCommerce

A better Way to Do Ecommerce for all types of Industries, Businesses What is SuiteCommerce: NetSuite SuiteCommerce links every step of a...

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All, CEO-Corner

By Anji Maram

CIO Marathon Conference

Our CEO Anji Maram attended the CIO marathon conference held at Silicon Valley Capital Hub, San Jose, California on Oct. 17, 2019. This is in...

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All, Salesforce

By CriticalRiver

In Focus: Lightning

We feel it in our bones that this is year of Lightning, not that last year was any worse for this game changer. But the fact remains that Salesforce...

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All, Salesforce

By CriticalRiver

Lightning Challenges

This week we are going to cover, why it's equally important to be careful with your move to Lightning and what are the various challenges to this...

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All, Salesforce

By CriticalRiver

Salesforce Tech Update

While Salesforce Lightning is an entire component framework and platform for developing enterprise applications, most of the other component...

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