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Pardot is a marketing automation platform that benefits B2B marketers to use campaigns, automate marketing methods, and strengthen their sales and marketing departments. CriticalRiver’s proven track record with Pardot helps companies keep tabs on relevant prospect and client data by tracking communications through the customer lifecycle.

Marketing Cloud is an entirely separate platform. Its Salesforce’s digital platform covers email, social media, mobile marketing, and marketing automation tools. CriticalRiver enables a fuller CRM experience with more robust links to Accounts, Contacts, and Leads.

Some other key features of Pardot Marketing Automation Platform are Streamlined lead management, Smart lead generation, Sales alignment, ROI reporting and Artificial Intelligence to power and transform marketing sales efforts.

CriticalRiver has deep domain expertise in deploying Pardot Marketing Automation Platform for multiple enterprise level semiconductor and other industries.