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As Vice President of Marketing at CriticalRiver Inc., Reet is leading the charge in shaping and executing a holistic marketing strategy that directly aligns with the company’s overarching business objectives. Renowned for her proficiency in constructing robust organizational ecosystems, Reet focuses on optimizing the entire customer experience while forging stronger connections with sales efforts. Her strategic vision encompasses a 360-degree perspective, and she specializes in crafting dynamic Go-To-Market (GTM) blueprints tailored to meet the demands of the global market.

Reet also takes on the comprehensive responsibility of managing public relations and analyst relations initiatives strategically, not only to fortify marketing objectives but also to optimize positive exposure in international markets.

Before joining CriticalRiver, Reet held the position of Head of Marketing Communications at Cyient, contributing to her well-rounded expertise. She has also made significant contributions to other esteemed organizations, including Region Holdings, Sistema Shyam Teleservices Ltd., and DLF. Reet’s extensive business travels in the EMEA and US regions have equipped her with a global perspective, and her experience working with diverse backgrounds positions her as a dynamic marketing leader capable of steering CriticalRiver Inc.’s marketing strategy towards excellence.