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As the vice-president and a key member of the executive team, Lavanya is responsible for heading the sales team for APAC and Europe region in CriticalRiver. She brings in 16 years of experience in sales and business development and is responsible for the growth of the company in the Asia Pacific region. She joined CriticalRiver in 2020. Previously, Lavanya served as the assistant vice-president of sales for ABSYZ Inc. She has been associated with software development services company Sri Prathinik Consulting, social-mobile-cloud company Pressmart, The Hackett Group and Koncept Ambience.

Lavanya has completed her education from St. Joseph college for Women and lives and works out of Hyderabad.