US-Based Semiconductor Company Becomes Future-Ready
by Migrating Marketing Operations to Pardot

The semiconductor company designs, develops, manufactures, and markets a line of digital and mixed-signal integrated circuits. The Company’s circuits are used in the data communications, telecommunications, computers, and instrumentation systems markets. The products are marketed worldwide through a network of sales offices, distributors, and sales representative firm.

To enhance its marketing outcomes and streamline operations, the customer was looking to migrate from their existing marketing automation platform, Oracle’s Eloqua, to Salesforce Pardot. The ask was to set up all their operations within Pardot. They were looking to consolidate their systems and increase their productivity.

The customer wanted to ensure that their future CRM could seamlessly sync with marketing initiatives. It was also critical to utilize all Pardot features, which required them to be set up and integrated with the organization’s core marketing practices.

CriticalRiver’s initiative to ensure a smooth transition from Eloqua to Pardot enhanced the client’s position in the market by easing the data handling process and improve their marketing revenues. As the processes and data integration were automated, their planning, budgeting, and reporting increased significantly.

• Better quality data acquisition
• Rapid sales growth and improved client service
• Achieving more customer engagement and lead generation through email and other campaigns
• Doubled operational efficiency of the business
• Complete visibility into business performance

“By leveraging Pardot, we are able to improve the effectiveness of our marketing campaigns and also track our success through measurable metrics such as percentage of sales funnels increase as a result of our marketing campaigns.” – Vice President, Global Marketing and Communications.

“CriticalRiver is a technology partner that can deliver on its commitments. They have proved it by implementing the Pardot marketing automation platform in six weeks and brought value to our business. I would say this with our experience with CriticalRiver and this is why we very much like to work with them in the future.” – Chief Marketing Officer.